Special Brand

Hello World! That’s supposed to be the first cry of a new born baby. Contrarily, the process begins with a bitter cry that elicits a better feeling for the parents, health officials and others. That first cry is golden! It is one that assures everyone that a sound, healthy and unique “new life” is birthed. According to J. D Vinge, “We are all born with a unique genetic blueprint, which lays out the basic characteristics of our personality as well as our physical health and appearance… And yet, we all know that life experiences do change us”. At every stage in human’s growth and development cycle, there is the need to consciously re-birth or refresh “the unique you” for greater exploits.

We have seen how corporate organizations invest heavily on branding to attract huge patronage, gain considerable market share and gain competitive edge. In addition to this, successful companies offer special employee value propositions to attract, manage and keep unique talents. This is very important because of the “known secret” that no society or organization can excel beyond the quality of its people. One of the ways to improve people quality is through individual identity branding. “Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact”[Wikipedia].

Personal branding (PB) entails self-discovery towards carving a niche for yourself in certain areas of influence. It involves “finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized”[Wikipedia]. Perhaps your greatest motivation at PB is the direct connection with building leadership capabilities. Unless you can lead yourself (the foundation of which is self-awareness), you can’t lead others. The uniqueness of successful leaders is in their brand.

Do you know that you are a special brand? You can’t afford to leave your success to chances. It takes deliberate efforts and consistency to succeed in any life’s endeavor. The good news as well is that you can ignite the consciousness at any phase of life. It is never too late to define your brand. When you show up, which BRAND do you project or represent? Invaluable, priceless or worthless? Being Relatively And Naturally Different is the B.R.A.N.D. Whoever you are and whatever you do, be uniquely pleasant.

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